How we designed OOLi Network’s app interface

When building a new tech solution or application it is always praiseworthy to be innovative with a desire to break the bounds of existing technologies. However, it is also important to build something that your target audience is familiar with. Providing a solution for users should be the primary objective. When we began to sketch out the first concept and designs of OOLi Network, these were our foundational principles. 

Social media users are generally spread across three major platforms, Facebook, Instagram, and Twitter. With this in mind we designed OOLi Network in a hybrid fashion. We took particular aspects from each of these platforms and incorporated them into our concept and design to develop something new and unique.


When handling images, we took a lead from Instagram. Personal profiles display media in tile format and multiple images display in slide format.


When distributing post content , we combine Facebook and Twitter concepts together. There is a feature to follow (like Twitter) and friend (like Facebook). OOLi Network adds an additional family feature to restrict content to relatives only. This addition adds an easy way for users to separate content they share with family from everyone else. 

The purpose of the follow feature is for users to share content with the social public. This is the default method of sharing content on OOLi Network. The secondary friend and family features are for sharing content you want to limit to people you actually know and have a personal relationship with.

In regards to privacy, you know by now that image content is quite tricky to keep private on Facebook. Even when setting your account to friends only, strangers can still see some of your images. OOLi Network solves this problem by automating your privacy without the need to fiddle with hidden settings. When a user visits your profile, our system intelligently checks the relationship between you and that user before it returns any of your content to display. For example, if a follower checks your profile, the system will not display any of the content you posted to family or friends. It will only display content you posted to followers. (The only content that everyone can see by default is the content you post to followers because like Twitter, it is public.)  


As previously mentioned, we used the follow concept from Twitter. We also adopted post hashtags and a trending feature that ranks hashtag usage across the platform. However, on Twitter there is no easy way to determine the originator of a particular hashtag. OOLi Network adds a feature to solve this issue by displaying who originated the hashtag. A link to the original post where the hashtag was used is also made available. 

Some Unique Features

OOLi Network is definitely unique in many ways and some of that is due to our backend design and technology. As for the user interface we have features that allow users to post audio snippets along with other content such as text. We use advanced text indexing for robust keyword search in posts across the entire platform. Multi-link post slides allow users to add multiple links to a single post with a preview presentation of each link. When a user clicks on any link they can view the article and just swipe left or right to change between webpages to view each link’s content from within the app. We have a latest post tab that acts as a universal timeline. This allows users to see the latest posts happening across the entire platform chronologically. These are just some of the things that make OOLi Network unique.

The objective behind the concept and design of OOLi Network’s interface is to provide the user with something familiar yet unique. There is a lot more to come. We are just getting started!